How Video Interviewing Tool Help to Hire Top Candidates

The popularity of video interviewing has increased over the years because it offers many benefits to recruiters. This interviewing method is six times quicker than the telephonic interview method. The transition to video interviews is worth it if you use it right. This blog covers everything you need to know about video interviews.


The increased demand and popularity of remote work made video interviewing relevant today. Recruiters use online video interview platforms to stay in touch with their current remote workforce. Besides this, they also use these platforms to interview new candidates. 

Even if you have conducted successful video interview guide, you might want to know some tips and video interviewing etiquette. So, continue reading the blog further to know these tips.

What Exactly is Video Interviewing?

The process of conducting video interviews using virtual interview platforms is called video interviewing. Usually, this process happens during the early recruitment stages as it helps recruiters screen many candidates without meeting them in person. 

The best thing about video interviews is that candidates do not have to come to the office to give the interview. In the same way, recruiters can also take video interviews from anywhere, not just from the workplace.

Earlier, recruiters started taking video interviews to eliminate the chaos of calling multiple candidates and taking telephonic interviews. However, slowly and gradually, more and more recruiters joined this queue. 

They have realized that video screening is convenient and offers many benefits. Therefore, some recruiters use common communication tools such as Zoom, Team, and Skype to take candidate video interviews. On the other hand, some recruiters use specialized video interview solutions.

Now that you know what video interview means, you might want to learn the need to conduct video interviews. So, let us discuss this in the next step!

Why should you do Video Interviews?

As an employer hiring remote candidates from different parts of the country and world, you cannot call them all for in-office interviews. It means you cannot see all candidates physically due to geographical barriers. But many recruiters realized that this reason is not worth losing the best candidates for. 

Therefore, they started conducting video interviews to hire candidates who lived in a different city or country. Video interviewing can help you in the following situations:

  • Interviewing remote candidates when offering remote job vacancies to expand your workforce.
  • Evaluating candidates’ interpersonal skills, personality traits, and attitudes.
  • Interviewing candidates who live in different time zones.
  • Screening multiple candidates in less time to fill open positions quickly.
  • Checking if the candidates have all the skills and knowledge they have added to their resumes.

With the help of a video interview service, you can effectively complete these hiring tasks. Not only this, but video interviews allow you to identify candidates who look good on paper and also have the necessary skills. Now, let us move ahead in the blog and discuss the types of video interviews!

How many types of Video Interviews are there?

One-way and two-way interviews are the two main types of video interviews. Let us discuss each of these two types individually:

  • One-Way Video Interviews

One-way video/recorded or asynchronous interviews do not happen in real-time. It means there is no real-time virtual face-to-face interaction between the employer and the candidate. 

That is because the employer asks some questions from the candidate, and candidates can record their answers to submit them later. In this case, candidates even have the choice to retake if they are not satisfied with the first recorded answers.

  • Two-Way Video Interviews

Two-way video interviews, also called synchronous video interviews, are the most common video interviews. In a two-way video interviewing process, candidates and employers click on the same interview invitation link. 

After this, the employer uses the video interview system software development serv to take the interview irrespective of their location. In other words, candidates and employers see each other face to face virtually and then have the interview in real time.

Now that you know the two types of video interviews, let us discuss the benefits of video interviewing in the next step!

What are the Benefits of Video Interviewing?

We have already mentioned some benefits of video interviews briefly, but let us discuss the three key ones in detail:

  1. Increased Hiring Reach

If you only focus on hiring local talent, you might miss out on the best candidates who live in different parts of the world. In this case, video interviewing helps you connect with candidates worldwide and hire them for your current job openings. 

This way, there is a high possibility that you might find permanent employees who were earlier planning to relocate. Moreover, this interviewing process will allow you to overcome the geographical or time zone barriers in recruitment.

  1. Reduced Hiring Costs

The video interview technology can save you from spending too much money on hiring. But the question is, how? This interviewing method makes hiring fast as you only need to log into the video interview platform to interview and screen the shortlisted job applicants. 

It will help you quickly fill your job vacancies without waiting long and constantly spending money on logistics and other expenses associated with in-office interviews. 

  1. Less Time to Hire

Whether you are taking a one-way or two-way video interview, it will help you save time. Imagine how much time you spend welcoming candidates to the office, ensuring they are comfortable, and escorting them after the interview. 

Since recruiters are used to taking in-office interviews, they fail to realize they spend too much time on these things. Now imagine using the interviewing system by interview video companies for individual candidate interviews without leaving your office desk. Yes, that is the power of video interviews!

Video Interviewing: Challenges and Tips to overcome them!

Now that you know the benefits of video interviewing, you must also know its challenges. Here are the three most common challenges and tips to overcome them:

  • Technical Difficulties

Remember, no matter how good you are at taking virtual interviews, you cannot eliminate technical problems that may arise during the interview. For example, you can face the issue of a weak internet connection due to bad weather, temporary mic malfunction, or a problem with the remote video interview software.

These issues can not only disturb the interview flow but can also result in a negative candidate experience.

Tip: If you face technical errors or glitches during the interview, try to solve the problem and give the candidate some time. If you fail to solve the technical problem, you can reschedule the interview with the candidate over the phone.

  • Lack of Human Interaction

There is no face-to-face human interaction in recorded video interviews. Some people choose this video interviewing method because they are shy and find it difficult to open up in live virtual interviews. 

So, they prefer using the video interview program and recording their interview answers into a machine. It may result in less human interaction as candidates might not speak directly to any of the company’s employees during the early recruitment stages.

Tip: Even if you use one-way video interviews to screen candidates, do not forget to interact and communicate with candidates in other ways. For example, you can constantly send them thoughtful emails to inform and update them about where they are in the hiring stage. Doing this is the best way to make candidates feel that they were screened by a company’s employees and not just by AI software.

  • Personal Bias

The video interviewing method is not much different than the traditional in-office interviewing method. That is because personal bias may arise in video interviews as well. For example, as an employer, you might be impressed by someone with a confident-sounding voice or a good personality. 

These qualities may be job requirements for jobs in sales, public relations, and marketing, but they could unintentionally be used as a benchmark for other positions, too. 

Tip: If you keep your screening and evaluation job-related, you can eliminate personal bias from the video interviewing method. Simply put, consider the job requirements and ask job-related questions only from the candidate. This way, you will not get attracted to some other skills (not related to the job) that the candidate may possess.

Two Key Tips for Conducting Successful Video Interviews

Once you think you have effectively prepared for video interviews, use these three interview video software tips to ensure the interview is successful and productive:

  1. Maintain a Good Posture

You must not forget that even if it’s a video interview, it is still an interview where you should behave professionally. Just because you and the candidate have a screen in between will make no difference. 

You should still maintain your posture and body language during the interview. Since 55% of communication is non-verbal, you should present yourself as a professional interviewer. In short, sit straight, maintain eye contact with the candidate, and nod while the candidate is answering your questions.

  1. Dress Professionally

Even if you are not taking the video interview from the office and are taking it from your home or anywhere, you should dress professionally. Showing up to the video interview in track pants and a t-shirt will signal to the candidate that you are not professional and serious about the interview. 

Therefore, you must wear a collared shirt and tie as it is the most appropriate professional attire. It will also reflect your company’s culture, and there are chances that your professional attire may impress the candidate.


Video interviews have become a trend in modern recruitment. Every organization across different industries can use the video interviewing method to interview new candidates and maintain communication with their remote workforce. Do you also wish to adopt interview software and upgrade your HR tech stack? Do not forget to check out the high-quality video interview platform by Pitch N Hire!